RIT / IFPI新聞稿
IFPI全球音樂報告：2021年全球音樂唱片收入成長18.5%
2022年3月22日 - 根據代表全球唱片業的組織IFPI的數據，2021年全球音樂唱片市場成長了18.5%，這受惠於付費訂閱串流媒體的成長。IFPI今天發佈的《全球音樂報告》顯示，2021年的總收入為259億美元。
付費訂閱串流媒體收入成長了21.9%，達到123億美元。 截至2021年底，付費訂閱帳戶的使用者達到5.23億。
串流媒體（包括付費訂閱和廣告支援）總成長24.3%，達到169億美元，佔全球音樂唱片總收入的65.0%。除串流媒體收入外，其他領域也有所成長，包括實體（+ 16.1%）和公演權（+ 4.0%）。
唱片公司正在努力推動更廣泛的音樂生態系統的持續成長。憑藉遍佈全球的本地團隊和專業知識，他們投資於本地藝術家和流派，並支援他們的發展。在亞洲、拉丁美洲和非洲的高潛力成長市場，以及歐洲和北美等更成熟的市場，唱片公司正在扎下深厚的根基，並説明促進充滿活力和多樣化的本地音樂生態系統的持續發展。
IFPI國際總會總裁Frances Moore在倫敦舉行的新聞發佈會上宣佈該報告，他對烏克蘭的事件以及由此產生的人道主義危機表示擔憂，他說："IFPI與音樂界的同事站在一起，支援對難民的緊急人道主義救濟，並呼籲結束暴力。
在評論《全球音樂報告》時，Moore繼續說道：「在世界各地，唱片公司正在非常本地化的層面上參與，以支援音樂文化並推動新興音樂生態系統的發展 - 支援本地音樂併為其創造接觸全球觀眾的機會。隨著更多市場的成熟，它們加入了豐富、全球互聯的音樂世界，併為之做出貢獻。
"因此，當今的音樂市場是記憶中競爭最激烈的市場。 粉絲們正在以前所未有的方式享受更多的音樂，並且以許多不同的新方式。 這為藝術家創造了巨大的機會。那些選擇與唱片公司合作的人，這樣做是為了從敏捷，反應迅速的全球專家團隊的支援下受益，這些專家團隊致力於幫助他們實現創意和商業上的成功，並建立自己的長期職業生涯。
"隨著技術和在線環境的不斷發展和擴展，分享音樂體驗的創意機會也在不斷增加。 從元宇宙到遊戲內內容，唱片公司已經投資於人員和技術，以提供新的，高度互動的體驗 - 增加了藝術家與粉絲建立聯繫的不斷發展的方式。
世界其他地區的成長：
2021年，全球各個地區的音樂唱片收入均有所成長：
- 亞洲成長了16.1%，其中最大的市場日本成長了9.3%。除日本外，該地區的收入成長了24.6%。在持續的趨勢中，亞洲也佔全球實物收入的很大一部分（49.6%）。
- 大洋洲成長了4.1%。澳大利亞（+3.4%）仍然是全球前10大市場，紐西蘭的串流媒體收入成長推動整體市場成長8.2%。
- 歐洲是全球第二大音樂唱片地區，其收入成長了15.4%，比去年3.2%的成長率大幅成長。該地區最大的市場都實現了兩位數的百分比成長：英國（+ 13.2%），德國（+ 12.6%）和法國（+ 11.8%）。
- 拉丁美洲成長了31.2%，是全球成長率最高的地區之一。串流媒體佔市場的85.9%，是所有地區中比例最高的之一。
- 中東和北非 - 首次在全球音樂報告中分離為一個單獨的地區 - 成長了35.0%;全球最快的區域成長率。串流媒體是該地區特別強勁的驅動力，市場份額為95.3%。
- 撒哈拉以南非洲地區 - 在IFPI的報告中也首次分離 - 在2021年的收入成長了9.6%，主要受串流媒體的推動。廣告支援在該地區尤為強勁，這種格式的收入成長了56.4%。
- 美國和加拿大地區在2021年成長了22.0%，超過了全球成長率。僅美國市場就成長了22.6%，加拿大音樂唱片收入成長了12.6%。
IFPI Global Music Report: Global Recorded Music Revenues Grew 18.5% In 2021
22nd March 2022 – The global recorded music market grew by 18.5% in 2021, driven by growth in paid subscription streaming, according to IFPI, the organisation that represents the recorded music industry worldwide. Figures released today in IFPI’s Global Music Report show total revenues for 2021 were US$25.9 billion.
Paid subscription streaming revenues increased by 21.9% US$12.3 billion. There were 523 million users of paid subscription accounts at the end of 2021.
Total streaming (including both paid subscription and advertising-supported) grew by 24.3% to reach US$16.9 billion, or 65.0% of total global recorded music revenues. In addition to streaming revenues, growth was supported by gains in other areas, including physical formats (+16.1%) and performance rights (+4.0%).
Record companies are working to drive this continuing growth for the broader music ecosystem. With local teams and expertise around the globe, they invest in local artists and genres and support their development. In high-potential growth markets across Asia, Latin America and Africa, as well as more mature markets, like Europe and North America, labels are putting down deep roots and helping to foster the continued advancement of vibrant and diverse local music ecosystems.
Opening a press conference in London to unveil the report, IFPI Chief Executive Frances Moore expressed concern regarding events in Ukraine and the resulting humanitarian crisis, saying: “IFPI stands with our colleagues across the music community in our support for urgent humanitarian relief for refugees and our call for an end to the violence.”
Commenting on the Global Music Report, Moore continued: “Around the world, record companies are engaging at a very local level, to support music cultures and bring on the development of emerging music ecosystems – championing local music and creating the opportunities for it to reach a global audience. As more markets mature, they join with and contribute to the rich, globally interconnected music world.
“Consequently, today’s music market is the most competitive in memory. Fans are enjoying more music than ever and in so many different and new ways. This creates enormous opportunities for artists. Those who choose to partner with a record company, do so to benefit from the support of agile, highly responsive global teams of experts dedicated to helping them achieve creative and commercial success and build their long-term careers.
“As technologies and the online environment continue to evolve and expand, so too do the creative opportunities to share music experiences. From the metaverse, to in-game content,
record companies have invested in the people and the technologies to deliver new, highly interactive experiences – adding to the evolving ways for artists to make connections with their fans.”
Growth in the world’s other regions:
Recorded music revenues grew in every region around the world in 2021:
- Asia grew by 16.1%, with its largest market, Japan, seeing growth of 9.3%. Excluding Japan the region experienced a 24.6% climb in revenues. In a continuing trend, Asia also accounted for a significant share of the global physical revenues (49.6%).
- Australasia experienced growth of 4.1%. Australia (+3.4%) remained a top 10 market globally and New Zealand saw a rise in streaming revenues push the overall market to growth of 8.2%.
- Revenues in Europe, the second-largest recorded music region in the world, grew by 15.4%, a steep increase on the prior year’s growth rate of 3.2%. The region’s biggest markets all saw double digit percentage growth: UK (+13.2%), Germany (+12.6%) and France (+11.8%).
- Latin America saw growth of 31.2% – one of the highest growth rates globally. Streaming accounted for 85.9% of the market, one of the highest proportions in any region.
- Middle East and North Africa – split out as a separate region in the Global Music Report for the first time – experienced growth of 35.0%; the fastest regional growth rate globally. Streaming was a particularly strong driver in the region, with a 95.3% share of the market.
- Sub-Saharan Africa – also split out for the first time in IFPI’s reporting – saw revenue growth of 9.6% in 2021, largely driven by streaming. Ad-supported was particularly strong in this region, with revenues from this format growing by 56.4%.
- The USA & Canada region grew by 22.0% in 2021, outpacing the global growth rate. The USA market alone grew by 22.6% and Canadian recorded music revenues grew by 12.6%.
ENDS
